For the Xerces Society’s (a nonprofit invertebrate conservation organization) partnership with Aveda, Aveda wanted a sunflower seed packet to give to visitors. Both needed to speak to the Xerces Society’s identity, complement the Aveda stores’ aesthetic, and be appealing to the average Aveda consumer. They also wanted a sign for in-store events.
I gave the front of the seed packet a somewhat nostalgic, vintage-inspired design and a cheery, simple color palette to appeal to Aveda consumers without contrasting with the Aveda store aesthetic. The back of the packet uses clear typography to explain both planting information and the purpose of the seeds themselves.
Tens of thousands of the seed packets were distributed at Aveda stores nationwide in 2014 and 2015.
Note: I did not create the illustration on the front of the seed packet.